PEP+ STRYDE Shopify Store

PEP+ STRYDE is a Shopify ecommerce project for a modern muscle and joint care brand focused on peptide-powered topical products. The goal was to create a storefront that feels active, trustworthy, and product-led while making it easy for customers to understand the difference between the HEAT and COOL formulas. The website is structured around a clear ecommerce journey: visitors can explore product categories, learn about the brand mission, understand the peptide technology behind the formulas, read FAQs, and move directly into the shopping flow. The store includes product collections for HEAT products, COOL products, best sellers, and HEAT & COOL duo packs, giving the brand a more organized and scalable product presentation. A key part of the project was supporting the brand’s educational positioning. The About page explains the mission of bringing advanced biotechnology into everyday routines, while the FAQ page answers important product questions around peptides, topical use, ingredients, application, product pairing, and who the products are designed for. This helps the store feel more credible than a simple product catalog. The design and structure focus on ecommerce clarity, responsive layout, product storytelling, and conversion. The storefront combines Shopify theme customization, product-page presentation, navigation structure, review integration, newsletter capture, and clear calls to action. This project demonstrates my ability to work on Shopify stores that need more than basic product listings. It shows how I can help shape a brand-focused ecommerce experience with strong product positioning, clear customer education, and a clean purchase journey.