Beam Oral Care Shopify Store

Beam Oral Care is a Shopify ecommerce project built for a modern oral care brand focused on peptide-powered products, including oral rinse and oral gel. The goal was to create a storefront that feels trustworthy, educational, and conversion-focused while keeping the shopping experience simple for customers. For this project, I worked on custom Shopify/Liquid sections, product-focused layouts, landing page structure, content pages, and styling improvements across the store. The website includes a strong homepage experience with a product hero, featured product cards, direct Details and Buy actions, brand mission messaging, customer testimonials, and doctor review sections. A key part of the work was transforming the store from a basic ecommerce setup into a more complete brand platform. Beyond product listings, the site includes educational pages such as Symptoms & Relief, The Science, Ingredients, FAQ, Guides & Brochures, and clinician resources. These pages help explain the product use cases, scientific positioning, and customer benefits in a structured way. The store was built with Shopify, Liquid, HTML, CSS, and JavaScript, with attention to responsive design, product navigation, SEO-friendly content structure, image presentation, and clear calls to action. The final result is a polished ecommerce experience that supports both product discovery and purchase intent. This project demonstrates my ability to customize Shopify beyond standard theme settings, create branded ecommerce sections, improve product storytelling, and build a professional online store that balances design, content, and conversion.